It's buzzing today that CVS announced it will stop selling all tobacco products in its stores. I was pretty surprised by this, and I know people will have all sorts of opinions on it today. But after reading what the CEO of CVS had to say, it got me thinking. He stated:
"Put simply, the sale of tobacco products is inconsistent with our purpose."
Good for them! They recognized their purpose, what they stand for, and realized they were plainly contradicting it by their actions. And after that realization, the next step was simple: stop the action.
Companies all have an aim, a mission statement. But what's yours? What's mine?
My purpose is to be ambassador of Christ in this world, an example to people of God's loving grace and hopeful truth. (
2 Corinthians 5:20)
It's fair to stop and ask myself now and again,
what in my life is inconsistent with my purpose? And if I find something,
am I willing to cut it off, no matter the cost?
(Matt 18:7-9)
It's projected that CVS will lose $2 billion annually by ending tobacco sales! That's significant, even to a major corporation, but they feel it's necessary in order to remain consistent. CVS claimed they were seeking to improve customer health, but they sold disease-causing, habit-forming products.
What's holding me back from my purpose? My aim, to be like Him.
- Attempting to worship and glorify Him early Sunday, but being a drunken mess all night Saturday?
- Singing of His Love, but speaking loads of hatred to strangers?
- Knowing of Gratitude, but whining all over Facebook?
- ____________, but __________________?
Locating the inconsistencies and taking the action to end them. Not to be perfect. We won't. But to be consistent with our purpose. A worthy, worthy attempt.
